Collecting nature's best kept secrets

Evolution and millions of years have produced countless species, yet in our blink of time, humans haven’t looked past a handful of domesticated animals for food.

Vow will transform this, and everyone’s conception of meat, by opening our eyes to the enormity of options available.

Proud to be backed by

Vow is crafting a new category of food

The building block of biology is a cell, and by starting here all our needs can be met. By taking an entirely new approach, we can bypass raising animals and find tastes, flavours and textures completely new to us. This new category of food will be sustainable, abundant and irresistible.

Learn how

We're driven by a mission

A multidisciplinary team committed to a sustainable future of food

Vow is unrestrained. We're the perfect company for switched-on individuals, wide eyed with ambition, who want work that contributes meaningfully, constantly inventing new ways to operate, or conceiving different applications.

Learn about joining Vow

Words about us

Changing the Food Game with George & Tim

Tim and George are two scrappy founders who show anything is possible with the right drive and determination. If they are successful in their mission, Vow will become a cellular-agriculture powerhouse with many brands under their umbrella.

Podcast

Blackbird

LAB-GROWN KANGAROO MEAT: IT’S WHAT’S FOR DINNER?

In a school cafeteria kitchen in the Sydney suburbs, George Peppou recently steamed a trio of dumplings with a unique filling: ginger, coriander, green onion and lab-grown kangaroo meat.

Mr. Peppou’s startup, called VOW, took four weeks to produce a few grams of kangaroo in a lab after obtaining a tissue sample from a farm where wild kangaroos were culled. Other companies have cultivated beef, chicken and tuna, but Mr. Peppou’s effort illustrates the broader potential of lab-grown meat: It could turn exotic, hard-to-find fare into routine meals for adventurous meat eaters.

Article

WSJ

Is the World Ready for [Checks Notes] Cruelty-Free Zebra Meat?

A number of other cultivated meat companies are working to develop their own lab-grown versions of beef, pork, chicken, and fish, but one Australian company is basically asking "Why stop there?" VOW Foods, which is focusing its efforts on cultivated kangaroo meat, says that it wants to create a "modern Noah's Ark" of cells, a bio-diverse collection that would theoretically allow it to create sustainable and more ethical versions of pretty much any animal you want.
Mr. Peppou’s startup, called VOW, took four weeks to produce a few grams of kangaroo in a lab after obtaining a tissue sample from a farm where wild kangaroos were culled. Other companies have cultivated beef, chicken and tuna, but Mr. Peppou’s effort illustrates the broader potential of lab-grown meat: It could turn exotic, hard-to-find fare into routine meals for adventurous meat eaters.

Article

VICE