We make better meat
directly from animal cells.
It's the best possible way to make better food available to billions of people.
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Our obsession is inventing meat products that are tastier, more nutritious, and far more sustainable than meat from animals.
Proud to be backed by
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We're making better cultured products
Vow is making a new category of food, driven by fresh thinking.
Assessing ideal cell combinations to create the best products is our strength. We explore where others don't to find exciting flavours, textures and functions that are more delicious and nutritious than animal meat. The results? A new category of food that is sustainable, abundant, and irresistible.
We're driven by a mission
A multi-disciplinary team committed to a sustainable future of super delicious meat.
We're a diverse team of scientists, engineers, business leaders and foodies with one thing in common: a shared ambition to make the future of food with our meats. Right now.
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We're building a house of brands
Introducing Morsel,
the first of many Vow brands.
Morsel is an entirely new dining experience, marrying Vow’s product breakthroughs with the artistry of Singapore’s top culinary thinkers. Bold umami flavours and a light, delicate texture, our Japanese Umai Quail is a journey of cultured flavour previously unachieved.
All the buzz about Vow
Why going against the grain is paying off at cultured meat start-up, Vow
Just 3.5 years since being founded, Vow has cut the ribbon at what it claims is the southern hemisphere’s largest cultured meat facility.
Established by George Peppou and Tim Noakesmith, Vow is Australia’s largest cultured meat company and is backed by investors including the NSW government, Blackbird, Square Peg, Grok and Tenacious Ventures.
Vow unveils southern hemisphere’s ‘largest’ cultivated meat facility, plans Singapore launch
Australian alternative protein company Vow has opened what it says is the largest cultivated meat facility in the southern hemisphere, in Alexandria in Sydney.
The Vow Factory 1 will produce “as much as 30 tonnes” of cultivated meat annually. (For reference, the average standard car weighs about 1.5 tons.)
The company says it has started development on Factory 2, which will be “100x larger” than Factory 1.
Vow plans to launch a yet-to-be-named cultivated meat product in Singapore by the end of the year.
The new factory making meat that's illegal to eat
Opening a factory producing food that cannot be legally consumed seems like a risky move. But that’s what George Peppou and Tim Noakesmith did last week,
cutting the ribbon on a multimillion-dollar facility to grow meat from animal cells.
That it was NSW Treasurer Matt Kean who cut the ribbon – and the NSW
government is an investor – gives cell-based meat start-up Vow confidence that the
legal hurdle can be cleared sooner rather than later
246 George Peppou: Vow
Each week, your host Mike Davis brings you inspiring conversations with purpose-driven leaders from our local community.
George is the Founder & CEO of Vow. Vow is a collective of innovators, engineers, scientists, artists and foodies working to improve the quality of life for people, animals and planetary health, by reinventing food from the ground up.
Imitate versus innovate: The case for cell-cultured elephant
If cellular agriculture gives us tools to create entirely new foods, then why are so many companies focused on recreating existing ones? It’s going to be hard to compete with and disrupt factory farming on factory farming’s terms. What if, instead, we play to our strengths and make the kind of products that only cellular agriculture can.
Building Dream Teams at the Frontier of Food - Pt. 2 With Vow
Welcome to the second coming of Vow! Today, we speak with George Peppou and Tim Noakesmith, co-founders of Vow, as well as Ellen Dinsmoor, Vow's Head of Operations, and Samantha Wong, a General Partner at Blackbird Ventures.
This team is revolutionising cuisine by tapping into the vast biosphere of potential foods that humanity has been unable to sustainably farm. Through synthetic biology, they lift this limitation and pave the way for a third agricultural revolution, one that is ethical, abundant, and importantly, irresistibly delicious.
Since our last episode with Vow, they have more than doubled in team size and have continued to crush the technical challenges before them with blistering speed.
Why We Exist
Feed 10 billion?
You’re on.
We can’t keep living the way we do. So, let’s make it better. Future humans need 50% more food than we have now. If we’re going to fix this problem, let’s make it healthier, delicious, and available to everyone.
Preserve the earth?
From today.
Today’s food system places a heavy burden on Mother Earth. It’s time we give her a break. Cultured meat is the clear, long-term solution to wasting land and squeezing our strained biodiversity.
Protect human health?
Forever.
What if we didn’t have to cut corners anymore, while giving every human equal access to a healthy and delicious diet? Cultured meats also prevent the risk of another pandemic. Let’s stop squeezing the final drops of a crazy food system, especially when the alternative is tastier too.
Human and animal
co-existing? More like co-thriving.
We need protein, and we love animals. We're so reliant on animal based systems that now, at any given moment, there's 100 billion animals in our food system. This can change! By decoupling the meat from the animal, we can now all thrive together.
